EA Buys Playfish For $300 Million, Plus a $100 Million Earnout.” “ZyngaIssues Shares at a $20 Billion Valuation” EA Buys PopCap Games For As Much As $1.3B Worldwide Registrations – Social Networksįacebook gaming is big business “Disney Buys Playdom in $763 Million Deal, Becoming Hollywood Leader in Social Games” “Not Playing Around. What is the most popular Windows application of all time?Įffect of facebook on traditional Casual Gaming web sites Peak Population Data courtesy of If facebook were a country … #1Ĝhina #2 India #3 facebook … it would the 3rd largest in the World. Just how big is FaceBook? 6.8 billion people on the planet 2.0 billion people connected to the internet 728 million registered facebook accounts 36% of the connected World already has a Facebook account! Curiosity, Invitation, Peer Pressure, Challenge Albeit asynchronously, all the people who have enjoyed the same activity have been down the same path. Discoverability Accessibility Camaraderie Whilst social could be considered a pooradjective to describe games when many gamesare solo activities, these activities do earn it the moniker social because they offer a shared experience.
Facebook has exposed people to copious quantities of non-essential activities and provided easy channels to announce participation in these entertainments to others. In no more than a couple of clicks, exposed users can be having fun, and jumping on the latest bandwagon of distraction. Certainly describes many of the “Activities” on Facebook! Players broadcast their indulgences, performances and achievements (both actively and passively). Why are Social Games so Popular? A non-obligatory activity that is performed for fun.
What is a Social Game? “But they’re not social!” “A game played on a Social Network” (After all, “Casual Games are not casual” either!) P P Not Work! So what is a game? “Any non-obligatory activity that is performed for fun!”Ī Social Game is … … any non-obligatory activity that is performed, for fun, on a Social Network PC Casual Game Universe Download Web Advertising Sales Micro-transactions Social PC Casual Game Universe Download Web Social Making Money in Social Gaming Nick Berry M.Eng, ARAeS, CIPPPresident All logos and trademarks in this presentation are property of their respective owners.īiography – Nick Berry 2008 1994 1988 2010